Sara Cullen

Sara Cullen is the founder and CEO of GEM, a Los Angeles wellness company that reinvented the daily multivitamin as a bite-sized chew made from real, whole-food ingredients. After a personal health slump in her late twenties left her disillusioned with the synthetic-filler vitamin aisle, the Oregon farm kid and Cornell graduate built the product she could not find. She validated it inside a private Facebook group of women before raising venture capital, selling more than 20 million bites, and turning 'food is medicine' into a real business.