geben-communication
(3)Legend
Legend
Company
Founder · Executive · Advisor
Lauren Banyar Reich and the Six-Month Experiment That Lasted Eleven Years
She gave herself six months to try running a PR agency. Lauren Banyar Reich built LBR/PR around a more useful question: what would make the work worth doing, for everyone involved?
lauren-banyar-reich · lbr-prRead →
Founder · Executive · Operator
Lauren Banyar Reich Built a PR Firm for Real Life - Then Found Its Next Chapter
She started LBR/PR as a six-month experiment and spent more than 11 years proving that an agency could be candid, flexible and serious about earned trust. Its 2026 acquisition by Geben Communication made the experiment a blueprint.
lauren-banyar-reich · lbr-prRead →
Media · Enterprise · Consumer
LBR/PR Sold the Agency. Its $6,500 Playbook Shows Founders What Buyers Really Wanted.
Lauren Banyar Reich built a seven-person PR shop by treating journalists as customers, refusing mystery deliverables and learning one expensive lesson about discounted work. Eleven years later, Geben Communication bought the system - and the relationships behind it.
public-relations · earned-mediaRead →