Mixpanel

Mixpanel is a product analytics platform that helps teams understand how users actually behave inside their digital products. Built around event-based tracking rather than page views, it lets companies run funnels, cohorts, retention curves, and experiments without writing SQL. Founded in 2009 by Suhail Doshi and Tim Trefren out of Y Combinator, the company now serves more than 8,000 paying customers and crossed $210M ARR.