functional-fitness
(2)
NOBULL
NOBULL is a Boston-based direct-to-consumer athletic brand that designs minimalist, durability-focused footwear and apparel for training and daily life. Founded in 2015 by two former Reebok executives, it built its reputation on no-nonsense CrossFit trainers before expanding into running, lifestyle apparel and nutrition. Now co-owned by entrepreneur Mike Repole and Tom Brady, the brand carries a reported $1 billion valuation.
Hyperwear
Hyperwear is an Austin, Texas functional-fitness equipment company founded in 2011 by inventor Dirk Buikema. It designs and manufactures patented, versatile training gear - most notably the low-profile Hyper Vest weighted vest, the sand-filled SandBell, the Hyper Rope weighted battle rope, and the Hyper Ruck rucking backpack. Sold direct-to-consumer and to gyms, tactical professionals, and rehab settings, the brand built its business around a single idea captured in its trademarked mission, 'Get Strong for Life.' In 2025 it landed on the Inc. 5000 list of America's fastest-growing private companies after posting 85% revenue growth from 2022 to 2024.