The FTSE 100 group does not sell one product. It builds the places - physical, academic and digital - where specialists find one another, learn what changed and decide what to buy next.
The smallest global tobacco major is trying to turn an apparent disadvantage into a strategy - defend five profitable cigarette markets, build three smoke-free categories, and move faster than the giants around it.
The 180-year-old company behind your GCSEs, your college textbook, and the exam that certified your IT job is betting its next chapter on teaching machines to teach people.
Sage Group is a British multinational software company based in Newcastle upon Tyne that builds cloud-based accounting, payroll, HR and ERP tools for small and medium-sized businesses. Founded in 1981 and listed on the London Stock Exchange as a FTSE 100 constituent, Sage serves millions of customers across 23 countries with products spanning Sage Accounting, Sage 50, Sage Intacct and the AI assistant Sage Copilot.