frontline-communication
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Jeremy Baker
Jeremy Baker is the Co-Founder and CTO of Zipline, the enterprise SaaS platform that connects corporate retail strategy to the frontline store employees executing it. A self-taught developer who skipped university to build a web design company at 16, he previously co-founded MightyHive (acquired by S4 Capital for $150M) and spent five years as a Senior Prototyper at Yahoo. Based in West Vancouver, BC, he built Zipline alongside CEO Melissa Wong to serve over 170,000 retail employees across brands like Gap, LUSH, Sephora, and LEGO.
Melissa Wong
Melissa Wong is the CEO and co-founder of Zipline, the operations platform that fixes the broken communication chain between retail headquarters and store floors. Before building the product, she lived the problem — spending over a decade at Gap and Old Navy trying to get stores to actually execute corporate strategy. She started Zipline in 2014, raised $39.6 million, grew the customer base to 150+ brands including Sephora, American Eagle, and 7-Eleven, and co-authored 'Stores Don't Suck: The 5 Principles of Amazing Retail Execution.' In 2026 she was named to Inc.'s Female Founders 500 and won RetailTech Company CEO of the Year.
Zipline
Zipline (formerly Retail Zipline) is a San Francisco-based SaaS platform built to fix the broken chain between retail headquarters and the store floor. It bundles communication, task management, audits, and training into one operations platform used by chains like Sephora, Gap, Rite Aid, AEO, LUSH, and L.L.Bean to run thousands of stores in sync.