
Freshsales is the cleaner, faster CRM most buyers prefer on the demo. Zoho keeps taking the deal because it is already sitting inside the software companies bought last year.

The best CRM is not the one with the longest feature list. It is the one that matches how your company sells, governs data and gets people to update the pipeline.
Freshworks is a cloud-based business software company that builds easy-to-use customer service, IT service management and CRM tools for companies that found legacy enterprise software too complicated and too expensive. Founded in Chennai in 2010 as Freshdesk, it became the first India-born SaaS company to list on Nasdaq in 2021 and now serves tens of thousands of customers worldwide with an AI assistant, Freddy, woven through its products.