Ilsu Park

Ilsu Park is the co-founder and CEO of Mars Auto, a Seoul-based startup building camera-based, map-free self-driving software for heavy trucks. A KAIST computer science graduate and self-taught deep-learning engineer, he started with a hobby project that used a driving-game simulator to train a neural network, then turned that idea into a company that runs paid autonomous freight in Korea and the United States. Mars Auto takes a Tesla-style vision-first approach, skipping LiDAR and HD maps to cut the cost of automating a Class 8 truck to roughly $7,000 per unit. Park has raised about $12 million, graduated from Y Combinator, and made the Forbes 30 Under 30 Asia list. He is targeting fully driverless long-haul freight by 2028.