No password, no monthly bill, no free-trial trap. Tubi bet that a giant, gloriously weird library and a few well-placed ads could out-hustle the subscription wars - and 100 million people showed up.
A newspaper company born in 1878 now makes its wager on the most modern old technology in America: free television. With local news, ION and a growing sports slate, Scripps is trying to make reach itself the product.