Landa was a New York fintech that let anyone buy fractional shares of single-family rental homes for as little as $5 through a mobile app, collecting monthly dividends from rent and any appreciation. Founded in 2019 by Yishai Cohen and Amit Assaraf, it packaged each property into its own LLC, managed the homes with proprietary software, and ran a secondary marketplace for trading shares. After raising $33M in equity and roughly $62M in debt and surpassing 200,000 registered users, the platform went dark in 2025 amid lender lawsuits, missed dividends, and a court-ordered receivership over 119 properties.
Yishai Cohen is the co-founder and CEO of Landa, a New York fintech that tried to turn houses into stocks - letting anyone buy a share of a rental home for as little as $5. A teenage entrepreneur from Jerusalem who sold his first company (a bus-booking marketplace) before finishing military service, Cohen raised roughly $100M and amassed some 400 properties across seven U.S. markets. By 2025 the platform had gone dark amid lender lawsuits, missed dividends, and the loss of much of its portfolio.