MAKE UP FOR EVER

MAKE UP FOR EVER is a French professional cosmetics brand founded in 1984 by makeup artist Dany Sanz to give artists the high-pigment, high-performance products they couldn't find anywhere else. Acquired by LVMH in 1999, it became known for backstage-grade staples like the HD Skin foundation range, an inclusive shade philosophy, and a worldwide network of MAKE UP FOR EVER Academies that graduate roughly 1,300 students a year. The brand sits at the intersection of professional artistry and consumer beauty, sold largely through Sephora.