
The creators and brands who spent a decade renting attention on other people's feeds are now buying software to build private homes instead. Skool, Patreon, Podia and a stack of quieter forum companies are all fighting to be the front door.

Six software companies - LearnWorlds, Open Social, Social Strata, Bevy, Forumbee and Bettermode - are selling the same quiet promise: stop renting your audience from Facebook and Discord, and build a community you actually keep.

Zendesk, Khoros, Thinkific, Disciple and a pack of rivals are betting that organizations will pay to own the audiences they once rented from Facebook. Here is how the community software scramble is shaking out.

Personify, ToucanTech, Discourse and Forumbee all promise to gather your people in one place - but they pick very different people. Here is how the community-software field splits, and how to read it before you sign anything.
The San Francisco community software company has spent more than a decade on a quiet bet: the best help desk is a crowd of customers answering each other in the open.