Richard McLeod

Richard McLeod is the Global Chief Marketing Officer of Merrell, the hiking and outdoor footwear brand owned by Wolverine Worldwide. A former college basketball player and Brunel University London graduate, he has spent more than two decades building globally recognized brands, with senior marketing roles at Champion, Canada Goose, Foot Locker, Hennessy and Bacardi. Since joining Merrell in February 2025, he has led the brand's push beyond the trail into the outdoor lifestyle market, spearheading its first global brand platform, 'It Starts Outside.'