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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

formalwear

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Legend
George Zimmer Put the Tuxedo Store in a Box - Then Opened the Door Again
Founder · Executive · Operator

George Zimmer Put the Tuxedo Store in a Box - Then Opened the Door Again

After four decades making men visit a store, George Zimmer built his second act around keeping them home. A decade later, Generation Tux is mixing algorithms, doorsteps and showrooms - proof that conviction sometimes wears a reversible jacket.

george-zimmer · generation-tuxRead →
Company
Generation Tux
Ecommerce · Consumer · Marketplace

Generation Tux

Generation Tux is an online suit and tuxedo rental company founded in 2014 by Men's Wearhouse founder George Zimmer. It rents and ships formalwear directly to customers by mail, using a data- and AI-driven fit model to size customers remotely, with free home try-ons, easy returns, and group-coordination tools for wedding parties. After acquiring rival Menguin in 2017, the company expanded from pure e-commerce into physical showrooms and retail partnerships with David's Bridal and Kleinfeld Bridal.

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