foreign-direct-investment
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The City That Learned to Sell the Whole Map
World Business Chicago’s cleverest product is not a program or a pitch deck. It is a front door - one entrance to a region that spent years behaving like eight separate sales teams.
The Company That Sells Detroit Without Selling a Thing
Its service is free, its product is an 11-county region, and its best sales tool may be a soil report. Detroit Regional Partnership turned economic development into a concierge business.
Noémie Julien and the Quiet Work of Making Canada Legible
Before a global company chooses Canada, someone has to turn policy, people and place into a story that travels. Noémie Julien's career shows how that work moves from the back room to the world stage.
Arton Capital Turned a Passport Problem Into a Global-Mobility Business
A restrictive passport gave Armand Arton the problem. An internal ranking tool gave his firm the audience. Now Arton Capital sells judgment in a market where the rules, price and product can all change at a border.
Canada Built a $34 Million Concierge for Global Companies - Here Is What Investors Get for Free
Invest in Canada sells no software and writes no cheques. Its product is coordination: one public front door that turns a maze of governments, incentives and local partners into an expansion plan a global executive can actually use.