Implus is a Durham, North Carolina-based consumer products company that builds and buys active-lifestyle accessory brands - insoles, performance socks, shoe care, home fitness, recovery tools and outdoor traction gear - and sells them through more than 60,000 retail outlets across roughly 60 countries. Founded in the late 1980s around the Sof Sole insole brand, it grew into a house of around 18 brands including SKLZ, Yaktrax, Balega, Spenco, TriggerPoint, Harbinger and RockTape, largely through a long string of acquisitions under private-equity ownership.
Michael Polk is the President and CEO of Implus, the Durham, North Carolina maker of footcare, fitness and sporting goods brands like Sof Sole, Spenco, Yaktrax and TriggerPoint. A first-generation American and career consumer-goods operator, he spent decades climbing through Procter & Gamble, Kraft Foods and Unilever before running Newell Brands for eight years, where he led a transformation that roughly tripled enterprise value. Since 2020 he has paired the Implus job with an advisory role at private equity firm Berkshire Partners, trading the glare of a public-company quarter for the hands-on work of building brands shoulder-to-shoulder with a smaller team.