Soofa

Soofa builds solar-powered, network-connected digital signs that turn ordinary street corners into two-way community bulletin boards. Spun out of the MIT Media Lab in 2014, the women-founded company started with a phone-charging park bench and grew into a network of zero-carbon kiosks that broadcast hyperlocal news, transit updates, and events while giving advertisers and cities measurable pedestrian data - smart, social, and sustainable street furniture for the modern city.