flodesk
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Flodesk
Flodesk is a bootstrapped, San Francisco-based email marketing and e-commerce platform built for creators, coaches, and small businesses that care about design. Founded in 2019 by Rebecca Shostak, Martha Bitar, and Trong Dong, it pairs an intuitive drag-and-drop email builder with beautiful templates, automations, forms, link-in-bio pages, and a no-fee Stripe checkout. The company grew profitably to more than $36 million in annual recurring revenue and over 100,000 paying customers without taking outside funding, and in 2026 it launched Flodesk Studio, an AI design app that turns hours of email creation into minutes.
Rebecca Shostak
Rebecca Shostak is the co-founder and CEO of Flodesk, a design-first email marketing platform that reached $36 million in annual recurring revenue without a single dollar of outside funding. A Silicon Valley native who taught herself Photoshop at 10, designed merchandise for Rihanna and Linkin Park, and built a company that Y Combinator rejected - then outgrew - Shostak turned a template shop frustration into a platform serving over 100,000 small businesses worldwide. Now steering Flodesk into AI, she spent five months in Vietnam with her engineering team building proprietary technology and filing seven patents.