fitness-tech
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Rachel Lea Fishman
Rachel Lea Fishman is co-founder and CEO of Arketa, a New York-based operating system for boutique fitness and wellness studios. A certified yoga instructor turned software CEO, she started the company in 2020 with UCLA classmate Josh Archer to give small studios the tools she wished she had when she was working the check-in desk. In June 2025 Arketa raised a $15 million Series A led by Inspired Capital, bringing total funding to roughly $23 million and its customer base to more than 3,000 studios and gyms.
Alexandra Bonetti
Alexandra Bonetti is a Venezuelan-born, New York-based founder who turned a barre studio into a thesis about people. She built Bari Studio, ran it for nearly a decade, then sold it in 2018 to launch Talent Hack, a vertical SaaS platform that helps fitness and wellness creators sell classes, find work and grow independent businesses - a company whose $17M Series A was billed as the largest ever for a Latina-led software startup. On the side she co-founded Fair Warning, the members-only fine art auction app started with former Christie's rainmaker Loic Gouzer, where she serves as fractional CEO. Her through-line is unglamorous and consistent: bet on people first, build the tools they are missing.
Zack Isaacs
Zack Isaacs is the co-founder and CEO of Movemint, a mobile-first platform rebuilding how athletic events are discovered, registered, run, and remembered. Strava's first API hire, he spent five years wiring the fitness world together - linking Garmin, Wahoo, Peloton, and Zwift - and led engineering for Strava's paid Routes, one of its most lucrative features. In 2023 he left to fix the part of endurance sport that still felt broken: the sign-up. Backed by Underscore VC and Strava co-founder Michael Horvath, Movemint launched in February 2024 and has roughly tripled its business every quarter since.
Shelby Rhodes
Shelby Rhodes is the Senior Director of Product Operations and Chief of Staff to the CEO at Strava, the world's leading fitness social network with 180+ million athletes across 190+ countries. She brings 11+ years of experience from Google and YouTube, where she oversaw products used by billions of people including YouTube Shorts, Gaming, Live, and Comments. Now at Strava during one of its most pivotal chapters - a confidential IPO filing and a surge past $500M in annual revenue - she sits at the intersection of product strategy and executive leadership at a company betting that movement beats doomscrolling.