fitness-subscription
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Health · Hardware · Consumer
The Fitness Company That Runs Your Treadmill For You
iFIT turned a decades-old treadmill maker into a subscription platform where a trainer in Patagonia can change your machine's incline from 3,000 miles away. Here is how the Logan, Utah company built connected fitness on its own terms.
connected-fitness · fitness-technologyRead →
Consumer · Health · Media
Peloton Interactive
Peloton built a camera-ready fitness studio around a stationary bike. Now its higher-margin subscriptions, AI coaching and move into commercial gyms reveal the more durable idea underneath: fitness that feels scheduled, social and personal wherever you train.
peloton · connected-fitnessRead →