first-time-homebuyers
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Tomo Cut Mortgage Fees to Zero - Then the Rate Shock Tested the Whole Bet
Two former Zillow executives raised a startling $70 million before proving their digital lender at scale. A brutal mortgage winter forced the sharper idea: use software to strip cost from the loan, show the price upfront, and make trust the product.
Rachel Eaton Built a Marketing Machine, One Measured Lead at a Time
She started in a community information center and learned the business close to the customer. Two decades later, Rachel Eaton still treats marketing as an operating system - measured, repeatable and built to move buyers forward.
LGI Homes
LGI Homes turned the intimidating business of buying a first house into a repeatable system. Its wager is that fewer choices, finished homes and a guided sales process can put ownership within reach - while keeping a national builder disciplined on cost.
K. Hovnanian® Homes
For 65 years the Hovnanian family has been putting keys in first-time buyers' hands and building 55-and-up communities where the lawn mows itself. Here is how a New Jersey homebuilder turned patience into a business model.
PrimeLending, A PlainsCapital Company
PrimeLending, A PlainsCapital Company, is a Dallas-based national residential mortgage originator founded in 1986. A wholly owned subsidiary of PlainsCapital Bank (part of Hilltop Holdings), PrimeLending offers a broad menu of home financing options - conventional, FHA, VA, USDA, jumbo, construction and renovation loans, plus refinancing - through a network of loan officers, retail branches and builder joint ventures across all 50 states. The company has ranked as a Top 10 purchase lender every year since 2012 and pairs a bank-affiliated balance sheet with digital origination tools to serve homebuyers and builder partners nationwide.
Mitchell Dunn
Mitchell Dunn is a licensed mortgage consultant at Loan Factory (NMLS #1378534) who specializes in down payment assistance, DSCR investor loans, FHA and conventional financing. A former credit analyst, he is licensed across California, Florida, Indiana, Kansas, Kentucky and Texas, and is known for helping self-employed borrowers and clients who have been told 'no' elsewhere.