A century-old radio show became the anchor for a portfolio of venues, bars, festivals and media. Opry Entertainment Group’s advantage is not simply owning famous rooms - it is knowing how to keep their history commercially alive.
It books the band, owns the room, prints the ticket and sells the beer sponsorship. Inside the $23-billion machine that moves 150 million concertgoers a year - and the antitrust fight over whether one company should do all of that.