IVF asks patients to keep paying before they know whether it will work. Gaia bundles treatment, financing, and specific protections into one price - and makes the financial risk part of its own problem.
PatientFi is a healthcare fintech that lets patients pay for elective medical treatments over time through simple monthly payment plans. Its point-of-sale platform partners with medical practices - across plastic surgery, dermatology, dentistry, ophthalmology, fertility and medical spas - to offer instant, soft-credit-check financing so patients can afford care without upfront strain, while practices grow revenue. Headquartered in Irvine, California, the company markets itself as 'The Friendly Way to Pay.'
Sunfish is a Los Angeles fertility fintech that helps people pay for and navigate IVF, egg freezing, surrogacy and donor journeys. It pairs a loan marketplace and all-inclusive, flat-fee treatment bundles with a partial money-back guarantee, an AI model that predicts cycle cost and outcomes from patient biodata, and human and emotional support. Founded in 2022 by Angela Rastegar after her own isolating fertility experience, the company has supported over $200 million in loan applications across all 50 states and works with 70+ clinic locations.