feature-management
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The French Startup That Turned "Just Test It" Into a Global Experiment
For sixteen years AB Tasty sold brands a simple idea: stop arguing about what works on your website and test it. In January 2026 it merged with its biggest rival to prove the point at scale.
LaunchDarkly
LaunchDarkly is a feature management platform that lets software teams release, target, and measure code changes behind feature flags. Founded in 2014 in Oakland by Edith Harbaugh and John Kodumal, the company turned the homegrown 'if/else' toggle into an enterprise control plane used by more than 2,000 customers including Atlassian, IBM, Square, NBC, and Ryanair.
Edith Harbaugh
Edith Harbaugh is the CEO and co-founder of LaunchDarkly, the leading feature management platform trusted by over 5,500 organizations including 25% of Fortune 500 companies. She helped pioneer the feature flag category in 2014, scaling the company to $100M ARR, raising over $330M in venture capital, and building infrastructure that evaluates 45 trillion feature flags daily. A Harvey Mudd engineering alumna, patent holder, ultramarathoner, and co-host of the 'To Be Continuous' podcast, Harbaugh returned as CEO in 2025 to lead LaunchDarkly into the generative AI era.