Balenciaga built a global business by making silhouette feel like news. Now, under Pierpaolo Piccioli, the house is testing whether couture craft can carry the same cultural charge as provocation.
Max Mara Fashion Group is a privately held, family-owned Italian luxury house founded in 1951 in Reggio Emilia by Achille Maramotti. Credited with helping create Italian pret-a-porter, the group turned industrial precision toward high-quality women's ready-to-wear, becoming best known for its camel coats and outerwear. Today it operates a portfolio of brands - including Max Mara, Sportmax, Weekend Max Mara, Marella, Pennyblack, iBlues, MAX&Co. and Marina Rinaldi - across roughly 100 countries with about 6,000 employees and around 2,300 stores, while remaining wholly controlled by the Maramotti family.
Oscar de la Renta is a New York luxury fashion house founded in 1965 by the Dominican-American couturier of the same name. Known for feminine, occasion-driven evening wear and bridal gowns rooted in European couture craftsmanship, the brand designs ready-to-wear, accessories, handbags, jewelry, fragrances and home goods. It has dressed first ladies, celebrities and society clients for six decades and today operates as a private, family-run business led by CEO Alex Bolen, selling through boutiques, department stores and its own e-commerce.