Grocery Outlet

Grocery Outlet is an American extreme-value retailer that sells name-brand and private-label groceries at prices generally 40% to 70% below conventional supermarkets. Founded in 1946 in San Francisco, it built a flexible 'opportunistic buying' model that scoops up overstock, closeout, and out-of-spec products from suppliers and resells them through a network of locally run, independently operated stores. The treasure-hunt assortment changes constantly, and each store is run by entrepreneurial Independent Operators who split profits with the company and tailor shelves to their neighborhood.