Magnetic Me, a brand of New York-based Magnificent Baby, makes baby, kids and adult apparel that closes with hidden magnets instead of snaps, zippers or buttons. Founded in 2010, the company pioneered patented SewSafe magnetic closures and pairs them with soft, sustainable fabrics like modal and organic cotton to make dressing faster for squirmy babies, kids seeking independence, nursing parents and adults with dexterity challenges. Sold direct-to-consumer online and through hundreds of retail boutiques, Magnetic Me markets itself as 'the absolute easiest way to dress a baby' - and now, a whole family.
PatPat is a global direct-to-consumer children's and family apparel brand founded in 2014 by two engineer-fathers, Albert Wang and Ken (Can) Gao. It uses a data-driven, mobile-first model to deliver affordable, trend-forward kids' clothing, family matching outfits, and proprietary innovations like the stain-resistant Go-Neat fabric and the light-up Go-Glow line to more than 23 million customers across 140+ countries.