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VSP Vision
VSP Vision is the largest not-for-profit vision benefits and eye care company in the United States, founded in 1955 by a group of Northern California optometrists who pioneered the idea of prepaid vision insurance. Headquartered in Rancho Cordova, California, VSP now operates a vertically integrated portfolio spanning vision insurance, eyewear brands (Marchon, Altair, Marcolin), lens technology (VSP Optics), retail (Visionworks, Eyeconic), and practice-management software (Eyefinity). Backed by roughly 85 million members and a network of tens of thousands of independent eye doctors, the company frames its mission as empowering human potential through sight, and funds one of the industry's largest charitable arms, VSP Eyes of Hope.
Wendy Hauteman
Wendy Hauteman is Chief Marketing Officer at VSP Vision, the Rancho Cordova-based not-for-profit vision care company that serves close to 90 million members through a network of 40,000 doctors. She has spent more than two decades in the optical industry, moving from senior marketing roles at Pearle Vision, ILORI and EyeMed to leading global strategic marketing at VSP before her promotion to CMO in August 2019. Under her leadership VSP shifted its message from 'we help people see' to 'empowering human potential through sight,' anchoring the brand's purpose-first playbook.