Butterfield & Robinson sold no seats on its first deluxe bike tour and stranded one unhappy group on a Caribbean island. Then it discovered a durable luxury formula: do the hard logistics so wealthy travellers can enjoy the good kind of hard work.
How a small-ship operator turned Antarctica, the Galapagos and the Arctic into a $771-million business - and why it puts a naturalist on the bridge instead of a lounge singer.
Afar is a purpose-driven travel media company built around the idea that the best trips change the people who take them. Launched in 2009 from a chance trip to India, it now publishes a quarterly print magazine, a daily-updated website, podcasts, video, newsletters and travel experiences for a community of curious, conscientious travelers.