executive-events
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Strategic opened the magazine. The room still has a price.
Orla Clancy turned a pandemic-era magazine into a network for communication leaders. Its revealing move: make the ideas free, then charge for publishing access, professional development and time with peers.
People Media Worldwide knows who should be in the room
A California communications firm brings executives, journalists and audiences together. Its most revealing product may be the invitation list.
What Do You Sell to the People Who Buy Everything?
Procurement Leaders sells purchasing chiefs access to one another’s experience. Its business reveals why a useful benchmark, a candid conversation and a well-timed introduction can earn a place in the corporate budget.
The $55,000 Conversation: How BuyerForesight Turns Small Rooms Into B2B Pipeline
BuyerForesight has built a global demand engine around an unfashionable idea: senior buyers reveal more in a well-run room than they do in a thousand clicks. The company sells the room, the audience intelligence and the follow-through.