B-Stock turned retail's awkward back room - returns, trade-ins and excess goods - into a data-rich B2B market. Its real product is not the pallet. It is a faster, more legible second life for inventory.
INTURN is a New York-based enterprise SaaS company that helps brands and retailers manage, price and sell their excess and end-of-season inventory. Founded in 2013, it built one of the first digital platforms to replace spreadsheets and email in the roughly $250 billion off-price apparel trade, connecting sellers with a global network of buyers in private, controlled online showrooms. The platform centralizes inventory data, automates offers and negotiations, and provides analytics to recover margin on stock that would otherwise be liquidated at a loss. INTURN raised $36 million in venture funding, including a $22.5 million Series B in 2017 led by B Capital Group, and was acquired by AI retail company Mad Street Den in November 2022.