
He helped turn personality quizzes into a publishing business. Then the Playbuzz co-founder began writing novels, where the question of who you are takes rather longer to answer.

After nearly a decade editing other people’s stories, Shachar Orren joined a six-person startup and learned to sell. Twelve years, one rebrand and several pivots later, she is still working on the same stubborn question: how can publishers turn attention into a business without making the audience pay the price?