Nidhi Kapur

Nidhi Kapur is the founder and CEO of Maiden Home, a New York-based custom furniture company she launched in 2017 after stints at McKinsey, Google, and Birchbox. Frustrated by the gap between generic big-box stores and unreachable designer boutiques while furnishing her first apartment, she built a direct-to-consumer brand that links shoppers straight to artisanal workshops in North Carolina. Maiden Home has grown profitably since day one, opened a New York flagship in 2023 and a 4,000-square-foot Miami Design District flagship in 2025, all under Kapur's discipline of restraint, permanence, and craft.