Henry Rose is a radically transparent line of genderless fine fragrance founded by actor Michelle Pfeiffer. Built with the Environmental Working Group and International Flavors & Fragrances, it was the first perfume line to earn both EWG Verified and Cradle to Cradle Gold certifications while disclosing 100% of its ingredients - proving a luxury scent can be both sophisticated and clean.
Freestyle is a Santa Monica-based, high-performance baby care company building premium diapers and wipes for modern parents who refuse to choose between performance, clean materials, and good design. Founded in 2022 by two dads, Russ Wallace and Mike Constantiner, the brand pairs proprietary absorbency technology (its BambooTek tree-free core and 7-layer Skin Shield system) with Total Chlorine Free, EWG Verified materials. After closing a $10M Series A led by Silas Capital in March 2026, Freestyle is scaling across Walmart, Target, Whole Foods, Amazon, and its own subscription channel.