Most rollups begin with a spreadsheet. Initial Group began with a 25-year-old talent firm, then added the missing pieces around it - literary muscle, digital plumbing and music reach - without asking every company to wear the same name tag.
For the lawyers and advisers behind the deal, fame is a peculiar ambition. Horowitz Agency has built a business around a more useful one: being known by the people who might actually hire you.
The Ankler (Ankler Media) is an independent, subscription-driven media company covering the business of Hollywood and the collision of entertainment, media and technology. Founded as a one-man newsletter by Richard Rushfield in 2017 and expanded into a full media company with former Hollywood Reporter/Billboard chief Janice Min as CEO in 2022, it has grown into a multi-platform operation of roughly 15 newsletters, podcasts, video and live events - read by studio chiefs and moguls it covers, raised $1.5M at a $20M valuation via Y Combinator, and reportedly aiming for $10M in annual revenue in 2026.