The small London recruiter built offices across Europe and the Americas before Substrate AI bought the business for $4.602 million. The useful lesson is not “add AI” - it is that software gets sharper when it inherits customers, recruiters and a stubbornly real workflow.
Hiring teams do not need another pile of résumés, and independent recruiters do not need another cold call. Reflik built the switchboard between them - then learned that software works better when a human concierge keeps the signal clean.