energy-efficient-homes
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Tracy Tannenbaum Is Taking the Surprise Fees Out of the American Dream
The Meritage Homes CMO built her career by walking into unfamiliar industries, studying what frustrates customers, and clearing the clutter. Her latest brief is simple to say and difficult to deliver: make buying a new home feel less like decoding a fee schedule.
Meritage Homes
The Scottsdale builder made energy efficiency standard equipment instead of a luxury upcharge - and used it to close more than 15,000 homes a year.
K. Hovnanian® Homes
For 65 years the Hovnanian family has been putting keys in first-time buyers' hands and building 55-and-up communities where the lawn mows itself. Here is how a New Jersey homebuilder turned patience into a business model.
M/I Homes, Inc.
M/I Homes sells the house, helps personalize it, finances the buyer and stays on the hook after closing. Fifty years in, that unusually complete chain is being tested by the most stubborn problem in American housing: affordability.
Beazer Homes
Beazer Homes is trying to make a volatile housing market feel less volatile - one lower utility bill, independently tested wall and competing mortgage quote at a time.
Aro Homes
Aro Homes is a Silicon Valley home-building company that designs and delivers precision-engineered, net-zero single-family homes for established neighborhoods. By combining a repeatable off-site/on-site construction system with architecture from Olson Kundig, Aro aims to cut the typical 18-month build down to roughly 90 days while producing homes that generate more energy than they use, cut water consumption by up to 45%, and save an estimated 11.2 tons of CO2 per home each year. The company launched publicly in 2022 with a $21M Series A and treats housing as a repeatable product rather than a series of one-off custom builds.