Alex Persson

Alex Persson is the CEO of Privy, the email and SMS marketing platform built for founder-led, scrappy ecommerce brands rather than enterprise giants. A former technology investor at Jefferies and ex-CEO of WeCommerce, he took the helm of Privy in 2024 and steered its 2025 acquisition of conversational SMS pioneer Emotive, betting that growing merchants want a partner and not just another dashboard.