embark
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David Hodge Is Teaching Fleets to Speak Software
He started with subway directions that worked underground. Now the Embark founder and former Apple engineering manager is removing the hardware, handoffs, and guesswork from running connected vehicles.
Sarita James
Sarita James is the CEO of Embark, the New York admissions-software company whose application portals route millions of student dossiers to Harvard, Dartmouth, NYU, the Rhodes Scholarships and the Fulbright Program. A Harvard computer scientist and Oxford MBA who once won the Intel International Science and Engineering Fair as a teenager, she has shipped software at Microsoft (two patents), advised companies at McKinsey, run a microloan program as a White House Fellow under Obama, and steered strategy for New York City's economic-development arm under Bloomberg. She also writes, sits on the board of the Asian American Writers' Workshop, and lists Salman Rushdie as her favorite author.