electrolyte-drinks
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Berri Organics
Berri Organics is a Santa Monica-based beverage company that makes organic, plant-based electrolyte and fitness drinks under its Berri Lyte and Berri Fit lines. Founded by cancer survivor Jerome Tse, the company positions its products as clean, low-sugar alternatives to conventional sports drinks and oral rehydration solutions, using ingredients like coconut water, sweet potato, ginseng root, sea salt and maqui berries. Berri products are sold in roughly 2,000 retail stores nationwide - including Whole Foods, CVS, Target, Sprouts, Wegmans and Stop & Shop - as well as on Amazon and its own D2C site, and the company donates a portion of every sale to pediatric cancer causes.
Jerome Tse
Jerome Tse is the founder and CEO of Berri Organics (also branded Berri Pro), a Southern California maker of certified-organic, plant-based hydration drinks. A Cornell-trained Hotelie and former competitive rower, he built the world's first plant-based organic fitness beverage, Berri Fit, from a dorm-kitchen prototype into a national brand. Its follow-up, Berri Lyte, an organic electrolyte solution, now anchors the company and sells in roughly 2,000 stores including Whole Foods, CVS, Target, Wegmans and Sprouts. Tse was named to the Forbes 30 Under 30 Food & Drink list in 2019, and the company has raised more than $7 million.