electric-bikes
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Arda Onal and the Fine Print of a Faster Ride
The Ariel Rider co-founder has spent more than a decade making electric bikes louder in character and quieter in friction - from the machine itself to the paperwork that follows it home.
Cannondale Built a Bike Brand by Refusing to Draw the Normal Bike
From a loft above a pickle factory to a one-legged fork and radar-equipped road bikes, Cannondale has spent 55 years making engineering visible. The oddness is not decoration - it is the business strategy.
Specialized Bicycle Components
Specialized Bicycle Components is a Morgan Hill, California maker of high-performance bicycles, components and gear founded in 1974 by Mike Sinyard. It built the first mass-produced mountain bike, the 1981 Stumpjumper, and today designs road, mountain, gravel and Turbo e-bikes alongside helmets, apparel and the Retul fit system. With roughly 1,300 employees and an estimated $500M in revenue, it is one of America's 'Big Three' bike brands and a fixture in pro road, mountain and triathlon racing.