EdConnective

EdConnective is a Richmond, Virginia edtech company that delivers virtual-first, one-to-one instructional coaching for teachers, coaches, and school leaders. Founded by Will Morris, it records classroom instruction, has expert coaches analyze the footage, and returns bite-sized, actionable video feedback within about 48 hours - turning district priorities into everyday classroom practice. The company reports roughly 35-40% gains in student engagement, rigor, and content mastery, and pairs its coaching with interactive workshops and PLC facilitation for educator teams.