Accertify spent years teaching merchants how to spot a bad transaction. Its larger bet is that one connected view of identity, behavior and payments can show them which good customers to stop turning away.
Trustap is an Irish fintech that provides escrow-style, milestone-based payment infrastructure for online marketplaces, ecommerce platforms and individuals. Acting as the merchant of record, it holds a buyer's funds until goods or services are confirmed as delivered, then releases them to the seller - reducing fraud, chargebacks and disputes for high-value and peer-to-peer transactions. Founded in Cork in 2017 by Conor Lyden after he was scammed buying football tickets, the company now works with 250+ partners across roughly 27 countries and is building Trustap Index, a product that makes marketplace listings machine-readable and transactable by AI shopping agents.