ecommerce-ads
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AppLovin
AppLovin is a Palo Alto-based advertising technology company that runs an AI-driven marketplace connecting app advertisers with the users most likely to engage with them. Founded in 2011, it grew from a mobile-gaming ad network into an S&P 500 company by building AXON, a machine-learning engine that matches advertiser demand to publisher supply in real time. After selling its own games portfolio in 2025, AppLovin now focuses almost entirely on high-margin advertising software, expanding beyond gaming into e-commerce and connected TV.
Scalify
Scalify is an AI-powered ad management and automation platform that lets businesses launch, analyze, optimize, and scale Facebook, Instagram, TikTok, and Google ads from a single dashboard. Built originally as a Shopify app for e-commerce and dropshipping store owners, it automates the grunt work of media buying - building hundreds of custom and lookalike audiences in seconds, generating ad creatives and copy with AI, running 24/7 rule-based optimization, and shifting budget toward winning ads - so smaller brands can advertise like they have an in-house agency without the agency price tag.