Most seed investors sell access and advice. Primary has spent a decade building something more concrete: a scaled operating bench that helps young companies recruit, find customers and raise the next round.
ODF (On Deck Founders) is a San Francisco-based founder fellowship that helps aspiring entrepreneurs go from idea to conviction. Its signature offering is an intense one-week in-person experience in SF where 80-100 pre-vetted builders meet potential co-founders, pressure-test ideas, and commit to starting a company - followed by lifelong access to an alumni community, mentorship, and hundreds of thousands of dollars in startup perks. Unlike a traditional accelerator, ODF takes no equity. More than 1,000 startups have launched through On Deck, collectively raising over $2 billion from investors including Sequoia, a16z, Khosla and Founders Fund.