ear-piercing
(2)
Rowan
Rowan is a nurse-led ear piercing brand that applies clinical, medical-grade standards to a service long associated with mall kiosks and piercing guns. Founded by former Wall Street trader Louisa Serene Schneider, the company pairs licensed nurse piercers with hypoallergenic, nickel-free jewelry across 100+ studios nationwide, plus a direct-to-consumer e-commerce shop. Backed by VMG Partners and Kevin Durant's Thirty Five Ventures, Rowan turned a low-trust ritual into a safety-first, celebratory experience for customers of every age.
Studs
Studs is a New York-based ear piercing and earrings brand that pairs licensed, needle-based piercing studios with a large e-commerce and in-store catalog of flatback studs, hoops, huggies and clickers. Founded in 2019 by Anna Harman and Lisa Bubbers, the company coined the idea of 'Earscaping' - curating a personalized stack of piercings and jewelry - and positions itself as a modern, hygienic alternative to mall piercing-gun kiosks and tattoo-shop counters. It operates a fleet of profitable studios across the U.S. alongside a direct-to-consumer online store.