Hudson built an airport empire on the things travelers forget. Its next act is turning dead time at the gate into a locally flavored, digitally streamlined retail business.
utu is a Singapore-based travel-technology and fintech company that helps international shoppers get more from their VAT and GST refunds. Instead of accepting the standard cash refund (often only 55-60% of the tax paid), travelers use utu to upsize their refund - taking up to 40% more value in airline miles or hotel points, or converting refunds into retail vouchers worth more than the tax paid. Founded by tax-free-shopping veterans Asad and Ameer Jumabhoy, utu links travelers, retailers, duty-free operators, VAT refund companies, airlines and hotels into a single rewards ecosystem across markets including Italy, Switzerland and the UAE.
Morpho Travel Experience is a Latin American travel-retail and food-and-beverage operator that turns airport corridors, hotels and tourist hubs into theatrical, locally-rooted stores and restaurants. From a single Costa Rican airport shop opened in 2001, it has grown into a roughly US$160 million operation with more than 2,800 employees and 300-plus commercial spaces across 11 countries, built on a 'sense of place' philosophy that puts regional craft, food and culture at the center of the traveler's journey.