driving-behavior
(2)
Pogo
Pogo is a New York-based consumer data platform that pays Americans for the data they already generate. Through its free mobile app, more than 3 million opted-in users share transactions, receipts, app usage, and location visits, then choose exactly how it gets used - anonymous market research or personalized offers from trusted brands - and collect real cash 'Data Dividends' in return. In 2026 Pogo leaned into that first-party purchase data to launch what it calls the world's first AI research platform, connecting brands with purchase-verified buyers through AI-moderated interviews and surveys.
Just
Just (Just Insure) is a Los Angeles-based insurtech offering pay-per-mile auto insurance. Instead of pricing premiums on demographics like age, sex or ZIP code, Just uses smartphone telematics to charge drivers for the miles they actually drive and reprices rates monthly based on how, when and where they drive. The model is aimed at low-mileage and safe drivers, with the company claiming savings of up to 50% versus traditional carriers. Founded in 2019 by Robert Smithson, Just launched in Arizona and has expanded into Nevada.