A family training business became Britain’s most visible classroom for drivers who would rather learn than collect points. Its next trick is harder: proving that the same mix of data, instruction and behaviour change can travel far beyond the road.

Across Oracle, Avaya, K2, Changepoint, Adaptiva and now SambaSafety, Martinez has built a career around the difficult middle: where technical products must become clear choices, and marketing must prove it can move the business.
Annual driving-record checks are a photograph of a moving target. SambaSafety turned that blind spot into a subscription business - then bought the training and telematics pieces needed to do something about the alerts.