dog-supplements
(2)
Oh Norman!
Oh Norman! is a New York-based direct-to-consumer pet wellness brand co-founded by actress and animal advocate Kaley Cuoco and operator Katie Hunt (early Warby Parker, former Hinge CBO). Named after Cuoco's late rescue dog, the company makes vet-formulated, all-natural, eco-friendly dog and cat products - supplements, treats, dental and grooming items - and donates a share of every purchase to animal rescue. The brand built a community of roughly 150,000 organic followers before selling a single product, raised $5.28M across seed rounds, and launched into national retail via Chewy in 2025.
Maev
Maev is an Austin-based direct-to-consumer pet brand making the first human-grade raw food for dogs. Founded by MIT engineer and Harvard MBA Katie Spies after her own dog's health scare, Maev sells frozen raw food, supplement bars, bone broth and freeze-dried treats built on USDA-certified protein, no fillers, and formulas vetted by PhD veterinary nutritionists. The company raised a $10M Series A led by VMG Partners in 2022 and expanded into retail via Chewy.